Oli-via-net — an agency specialising in process automation, digital marketing and building AI agents

Save time, grow your results.

Every day your sales people lose time qualifying leads instead of selling, your marketing team spends more hours compiling reports than analysing them, and your online store still demands tedious manual updates.

There is a solution: process automation (workflows)

For 15 years we have been helping companies save time and improve their processes and their performance.

  • + 120 automations
  • average ROI within 90 days
Marketing automation & AI agents - Oli-via-net
Logo of the n8n platform used by Oli-via-net to build bespoke marketing automation workflows.
Logo of Claude, the conversational AI used by Oli-via-net for content generation and AI customer support.
Logo of Zapier, the automation tool used by Oli-via-net to connect more than 6,000 marketing and CRM applications.

Why use an agency to automate your marketing?

Automation is not a luxury — it has become one of the pillars of a company’s growth.

Every day, your teams lose an average of 40% of their time on repetitive tasks :

  • Manual lead qualification
  • Customer follow-ups
  • Data entry
  • Building reports
  • Updating product feeds…

These time-consuming tasks add no value at all.

Illustration of an AI agent surrounded by icons representing communication, statistics and growth — a symbol of marketing automation.

Let’s hit your growth targets together

We work with companies across every sector: small businesses, mid-market, large accounts, startups…

A French agency building virtual AI agents and automating business processes

What a robot can do today

  • Automatically analyse the content of every form and work out whether the person has genuine buying intent. For example:
    “I want to order quickly” → passed straight to a salesperson
    “I am just looking for information” → a guide or an automatic email is sent.
  • Automatically assign the lead to the right salesperson by territory, sector and workload.
  • Send a first personalised reply in under 2 minutes.
  • Follow up automatically by email, SMS or WhatsApp depending on the prospect’s profile.
  • Push \”hot\” leads straight into the CRM with automatic scoring.
  • Automatically synchronise your Shopify / WooCommerce catalogue with Google Merchant Center.
  • Update prices, stock and promotions in real time.
  • Create dynamic Google Ads campaigns built around your best sellers.
  • Send abandoned-basket emails with the right product at the right moment.
  • Generate weekly performance reports and send them to your team.
  • Automatically compile your KPIs from GA4, Google Ads, Meta Ads and your CRM.
  • Build dashboards (Looker Studio, Power BI…) that update in real time.
  • Generate insight through AI agents: \”Why did my conversions drop this week?\”
  • Send intelligent alerts when a metric passes a critical threshold.
  • Write automatic weekly summaries for your management team.
  • Answer common questions instantly through an AI chatbot.
  • Automatically create a ticket in your helpdesk according to the type of request.
  • Hand complex cases to a human with the full context already prepared.
  • Manage your reviews automatically and track customer satisfaction after every interaction.

Artificial intelligence and automation have crossed a threshold. What needed a human yesterday can now be handed to an AI agent or an intelligent workflow.

Our AI agents and workflows (n8n, Make, Zapier) turn these manual actions into autonomous processes.

The result: more responsiveness, less wasted time, and clear control over your conversion cycle.

Measurable results

  • A salesperson spends 2h a day qualifying and chasing prospects manually
  • An online retailer spends 3h a week updating their Google Shopping feeds
  • A marketing manager compiles KPIs for 4h a month instead of analysing them

The solution: Our automated workflows and AI agents take on these processes from end to end.

The result: your teams focus on what really matters — strategy, client relationships, growth.

Conversion rate on qualified prospects
Time spent on repetitive tasks
Saved by a salesperson or a technician

Get a clear diagnosis of your processes and your automation priorities.

  • Identification of the high-ROI tasks that can be automated
  • The 3 priority actions to save time
  • An estimate of time saved and return on investment
Illustration representing the digital audit and measurable growth offered by Oli-via-net.

Our conversational agents plug straight into your tools (CRM, helpdesk, online store, advertising platforms).

They talk to your prospects, trigger the relevant automations, and learn from every interaction to improve continuously.

Alongside that, our server-side integrations (API, Tag Manager, webhooks) guarantee reliable, GDPR-compliant data collection with no tracking loss.

Our approach rests on a clear, proven methodology: analyse, design, deploy and optimise.

At every step we connect your tools, automate your repetitive processes and bring in artificial intelligence to improve decision-making.
The aim: to build autonomous, reliable, scalable systems that free up your teams’ time and maximise your return on investment.

Photo d’un ordinateur portable, de cartes bancaires et d’un mini chariot symbolisant la méthode d’automatisation marketing en 4 étapes d’Oli-via-net.

Step 1: Audit of your current processes

  • Complete mapping of your manual workflows and recurring tasks.
  • Analysis of your existing tools (CRM, e-commerce, analytics).
  • Assessment of time lost and potential gains.
  • Calculation of the forecast ROI of each automation.
  • Prioritisation of quick wins and strategic levers.

Step 2: Designing the workflows

  • Creation of bespoke automation scenarios.
  • Selection of the most effective tools (n8n, Make, Zapier, native APIs, MCP).
  • Integration of AI into the decision-making.
  • Definition of the scoring rules and validation of the journeys.
  • Technical and functional preparation before deployment.

Step 3: Deployment & connection

  • Configuration of the connectors (API, MCP and so on) between your tools.
  • Setting up conversational AI agents (Landbot, Airtable, CRM).
  • Thorough testing and validation on real data.
  • Training your teams to use and monitor the system.
  • Complete documentation, for full self-sufficiency.

Step 4: Continuous optimisation

  • Monitoring of performance and of the workflows’ health.
  • Semi-automatic adjustments based on the data collected (strategy, budget, prompts…)
  • Progressive improvement of the AI rules and the scenarios
  • Detailed monthly reporting with KPIs and recommendations.
  • Constant evolution, to maximise your ROI.

The challenge: 6 hours a week lost to managing Google Ads by hand (product syncing, campaign creation, optimisation).

Our solution: 5 interconnected automated workflows handling everything end to end:

  • Shopify → Google Merchant Center synchronisation
  • Automatic campaign creation
  • AI performance analysis and recommendations
  • Human sign-off on budgets (through WhatsApp)
  • Execution of the optimisations
Investment repaid in 3 months: 100%

The gains (time + performance) covered 100% of the development cost within 90 days.

Time saved per week:5h30

The team now spends 30 minutes instead of 6 hours on Google Ads management.

Return on ad spend:28%

Every euro invested returns 28% more, thanks to the AI optimisations

Logo of the n8n platform used by Oli-via-net to build bespoke marketing automation workflows.
Screenshot of the new Arsayo Shopify site after its complete rebuild, showing a modern interface optimised for conversion.
After the rebuild: conversion rate +3.1% and revenue +192% — UX rebuild and complete optimisation by Oli-via-net.

100% satisfied clients

Juliette

I am delighted to have trusted Oli-via-net with the rebuild of my site. A very professional agency that adapted to my business and to the size of the company. I recommend them.

Hervé Chaussin

I asked Nicolas to build a website for my company from scratch and I am very happy with the result. Nicolas listens and understood what I wanted very quickly.
I highly recommend him.

SARL Liberum

Great advice, highly competent and always available! I also really appreciated his expertise in SEO and automation, which helped me gain visibility and efficiency.

Authentic reviews, verifiable on our Google Business Profile.

Frequently asked questions on marketing automation

Before automating your marketing it is normal to have real questions: how it works, which tools to use, what it costs, what risks to anticipate. This FAQ gathers the most common questions, grouped by theme, to help you understand how automation and AI agents concretely transform your business.

Process automation fundamentals

Answer: It means using workflows (automated actions chained together to complete a task) and AI agents to carry out repetitive tasks automatically:

  • lead qualification, customer follow-ups
  • data synchronisation
  • building reports
  • managing advertising campaigns….

For your sales team: instead of spending 2 hours a day qualifying leads by hand, a workflow analyses every form received, assigns a score, and routes it automatically to the right salesperson. You save time and stop losing opportunities.

For your customer service: When a customer asks a question, an intelligent system routes them automatically to the right answer: FAQ, chatbot, or a human.
The result: less waiting, more satisfaction, and less load on your teams.

For your online store: Every visitor gets personalised product recommendations, abandoned-basket follow-ups, and messages matched to their behaviour.
You increase revenue immediately without increasing traffic.

For your marketing campaigns: Automatic segmentation + personalised messages = results 2 to 5× better than generic newsletters.

For your reporting and your data: No more extracting or cross-checking figures: the dashboards update in real time so you can steer your growth.

In short: fewer manual tasks, more customers, and faster growth.

Answer:

Automation = applying logical rules: “if X then Y”.

AI = the ability to analyse and decide in context (text analysis, prediction, scoring).

AI agent = the two combined: it acts like a digital colleague able to hold a conversation, learn, and improve its own actions.


At Oli-via-net we build conversational and decision-making AI agents able to interact with your prospects, your data and your business tools.

Answer: No. The aim is not to cut jobs, but to cut out the tasks that add no value : copy-pasting, data extraction, reports, manual follow-ups.

Your teams finally focus on strategy, client relationships and creating value.
It is a growth lever, not a replacement for skills.

Use cases and concrete examples

Answer: The biggest gains come from repetitive, cross-tool tasks:

  • Lead qualification and scoring
  • Automatic customer follow-ups
  • Synchronisation between CRM and email
  • Updating e-commerce product feeds
  • Multi-channel reporting (SEO, SEA, social media).

These automations cut up to 60% of the time spent on operational work, while making the data more reliable.

Answer: Yes, to 90% — it is in fact one of the most promising sectors. Automation handles:

  • stock updates
  • creating Google Ads / Merchant Center campaigns
  • synchronising customer reviews
  • multi-channel abandoned-basket follow-ups (email, WhatsApp, SMS).

Combined with AI, it can spot high-potential products and adjust your advertising budgets dynamically.

Answer: Workflows let you qualify inbound leads automatically, enrich their records through APIs (LinkedIn, Clearbit and others), route them to the right salesperson and trigger automated follow-up sequences.

The result: your sales people only receive hot prospects (qualified), already segmented and scored by potential.
The conversion rate can rise by 20 à 40 % within the first months.

Performance, tracking and return on investment

Answer: You assess the time saved per task, the average hourly cost, and the additional gains (leads, sales, productivity).
A workflow often pays for itself in less than 3 months.
For example, an automation that saves 5 hours a week at 40 €/h represents 800 € of savings a month, that is more than 10,000 €/year.
Tools such as Looker Studio or Databox let you see those gains in real time.

Answer: Every automation is monitored through a dashboard showing triggers, successes, errors and delays.
Alerts can be configured to warn you of a blockage (an expired API, missing data and so on).
The key indicators are the execution rate, the average time saved, the volume handled and the impact on your business.

Answer: Automated marketing rests on fixed rules (if a prospect does X → send Y).
AI marketing, by contrast, learns from past behaviour. It adapts the message, the channel and the optimal moment to send.
The two combined create a self-learningacquisition system, able to improve without human intervention.

Answer: the cost depends on complexity; for a small or mid-sized company:

Typical ROI: 2 to 3 months. For example, automating quote follow-ups saves around 200 € a month, that is 2,400 € a year… and raises the conversion rate.

Answer: A three-layer safety architecture:

In practice:

  • 70 à 90 % of human error in business comes from repetitive, manual tasks (source: IBM, Harvard Business Review)
  • Automation reduces operational errors by 25 % à 67 % depending on the sector (source: EY & Forrester)
  • Data-entry errors fall by close to 100% once they are automated (source: UiPath, Deloitte)
  • 80 % of companies using automation see an improvement in the quality of their data (source: McKinsey)
  • Automated workflows deliver 99% reliability on repetitive tasks (source: Forrester RPA Study)
Security, reliability and GDPR

Answer: Yes, provided the connections run through encrypted APIs (HTTPS, OAuth2) and GDPR-certified platforms.

At Oli-via-net we favour tools hosted in Europe (n8n Cloud, Make EU, Airtable France).
Every automation respects the principle of data minimisation and of complete action logging.

Answer: Every workflow includes recovery logic and automatic alerting.

If something fails (API, quota, bug), the system sends a notification and suspends the sequence to avoid cascading errors. Someone can then step in quickly, with no data lost.

Answer : Yes. Every scenario is traceable (who triggered what, when, and with which data…)

That guarantees complete transparency and lets you justify every action to the DPO or to the end client.
The execution logs can be exported at any time for checking or compliance.

Tools, technologies and integrations

Answer: The market leaders are:

  • n8n (open source and self-hostable),
  • Make (intuitive visual interface),
  • Zapier (mainstream and stable),
  • Landbot / Flowise for conversational AI agents,
  • Airtable / Notion / Google Sheets to centralise the data.

The choice depends on your technical environment and on how much control you want.

Answer:

Zapier : ideal for simple, fast automations.

Make : a richer visual interface, able to handle advanced conditional logic.

n8n : the most flexible, self-hostable, perfect for sensitive data.

At Oli-via-net we often combine Make for speed and n8n for robustness and security.

Answer : Yes, through their APIs (and soon through MCP).
You can, for example, generate automatically:

  • personalised emails.
  • summaries of conversations.
  • advertising scripts.
  • intelligent replies to customer reviews.

Automation then becomes AI-augmented, able to write, analyse and optimise continuously.

Setting it up, support and evolution

Answer: Depending on complexity, it takes from 5 days to 6 weeks. The first benefits (time saved, reliability, visibility) are usually visible within the first month.

A typical project runs in 4 steps: audit, design, deployment and optimisation.

Answer: Yes. We train your teams to handle the scenarios, read the logs and build new workflows.
Our projects always include clear documentation and tutorials matched to your technical level.

The aim: to make you self-sufficient, with no technical dependency.

Answer: Because automation touches your data, your image and your performance directly.
We design systems that are reliable, documented and scalable, fitted to the tools you already use.
Our team combines marketing, technical and AI expertise, which is what makes the automations effective, measurable and compliant.
On average, our clients save 2 to 6 hours a day within the first weeks.

Are you losing time on repetitive tasks? Are your leads not always followed up?
Do you want to use AI to qualify, chase or convert automatically?

We design intelligent workflows that:

  • automate your manual tasks,
  • increase your conversions,
  • free up selling time,
  • and accelerate your growth.

The goal: an acquisition system that is effective, automatic and data-driven.

Fill in the form: we come back to you with a personalised proposal within 24 hours, with no commitment.