Is WordPress over?
I loved WordPress for twenty years. But with AI and modern architectures, the CMS and its back office have reached the end of their logic. Lessons from 7days.dev, built with Astro.
How to spot fake Trustpilot reviews
Real or fake reviews on Trustpilot? To get a review removed, you need facts. I share one of the methods I use, timestamping IDs, which can expose an organised fake review operation, whether the reviews are positive or negative.
WordPress site with a 500 error: why I rebuilt rather than repaired
7days.dev was showing a 500 error because its database had disappeared. Rather than rebuild a WordPress site, I rebuilt it as a static site. Approach, options ruled out, results.
Google Business Profile: what you must plan for from the moment you start your business
A major change is rewriting the rules. Starting a business in 2026 is therefore no longer just about choosing a name and launching a website. You need to think from the outset about how it will fit with the Google ecosystem. In this article, I explain why, and above all which strategy to adopt. It…
The strategic return of physical shops: how Google, reviews and AI are giving local retail a decisive edge again (2025-2026)
In 2026, French retail will probably go through a significant rebalancing. E-commerce continues its impressive growth, with €175.3 billion in 2024 according to FEVAD and a stated target of €200 billion in 2026, but it is no longer the undisputed dominant channel. At the same time, physical shops are regaining ground, driven by a crisis…
Moderating your Google Business Profile in 2026: the mistake 90% of professionals make (and how to avoid it)
Your Google Business Profile (GBP) is the central stage where trust in your brand is won or lost. Before your website, before your shop, this is where 92% of consumers form their first impression (according to the Digital Trust report by BrightLocal). We are going to look at a practical, pragmatic and sometimes counter-intuitive approach,…
ChatGPT in 2026: already the end of the promised hegemony?
As a digital marketing professional for more than 15 years, I have had a front-row seat on the breakneck evolution of artificial intelligence (AI). For two years Silicon Valley has been selling us an almost messianic vision: a single, omnipotent artificial intelligence, able to do everything better than a human. But what if that vision…
How to set up Google Ads conversion tracking in under 15 minutes (WooCommerce & GTM)
Setting up reliable conversion tracking is essential if you want to steer your Google Ads campaigns properly.Without tracking, there is no way to know whether your ads are actually generating sales. In this article I explain how to configure Google Ads conversion tracking in under 15 minutes, on an e-commerce site, using Google Tag Manager.The…
Is SEO dying in 2026? Discover the GAIA method
Update of 22 October 2026. The GAIA method now has its complete guide, with its four principles, its dated practices and a self-assessment scorecard. Read the GAIA method, the complete guide to GEO. The GAIA method (Generative, Authority, Information, Agents) Published 3 December 2025 — updated 16 October 2026: self-contained passages, off-site reputation and AI…
Improving the Google PageSpeed Insights performance score on a WordPress site with Divi
A website’s load speed is no longer a simple matter of comfort: today it is a decisive factor for organic search (SEO), user experience and conversion. Yet many WordPress sites using the Divi theme still suffer from poor performance, particularly on mobile. In this article I explain how to improve your Google PageSpeed Insights score…
