Real or fake Trustpilot reviews? To get a review removed, you need facts. I share one of the methods I use: timestamps hidden in Trustpilot IDs, which can expose an organised fake review operation, positive and negative alike.
Your Google Business Profile (GBP) is the central stage where trust in your brand is won or lost. Before your website, before your shop, this is where 92% of consumers form their first impression (according to the Digital Trust report by BrightLocal). We are going to look at a practical, pragmatic and sometimes counter-intuitive approach, in which a…