Moderating your Google Business Profile in 2026: the mistake 90% of professionals make
Your Google Business Profile (GBP) is the central stage where trust in your brand is won or lost. Before your website, before your shop, this is where 92% of consumers form their first impression (according to the Digital Trust report by BrightLocal). We are going to look at a practical, pragmatic and sometimes counter-intuitive approach, in which a…