Is WordPress over?
I loved WordPress for twenty years. But with AI and modern architectures, the CMS and its back office have reached the end of their logic. Lessons from 7days.dev, built with Astro.
The strategic return of physical shops: how Google, reviews and AI are giving local retail a decisive edge again (2025-2026)
In 2026, French retail will probably go through a significant rebalancing. E-commerce continues its impressive growth, with €175.3 billion in 2024 according to FEVAD and a stated target of €200 billion in 2026, but it is no longer the undisputed dominant channel. At the same time, physical shops are regaining ground, driven by a crisis…
Moderating your Google Business Profile in 2026: the mistake 90% of professionals make (and how to avoid it)
Your Google Business Profile (GBP) is the central stage where trust in your brand is won or lost. Before your website, before your shop, this is where 92% of consumers form their first impression (according to the Digital Trust report by BrightLocal). We are going to look at a practical, pragmatic and sometimes counter-intuitive approach,…
ChatGPT in 2026: already the end of the promised hegemony?
As a digital marketing professional for more than 15 years, I have had a front-row seat on the breakneck evolution of artificial intelligence (AI). For two years Silicon Valley has been selling us an almost messianic vision: a single, omnipotent artificial intelligence, able to do everything better than a human. But what if that vision…
Is SEO dying in 2026? Discover the GAIA method
Update of 22 October 2026. The GAIA method now has its complete guide, with its four principles, its dated practices and a self-assessment scorecard. Read the GAIA method, the complete guide to GEO. The GAIA method (Generative, Authority, Information, Agents) Published 3 December 2025 — updated 16 October 2026: self-contained passages, off-site reputation and AI…
