Paid search (SEA)

Artificial intelligence | Paid search (SEA)
The strategic return of physical shops: how Google, reviews and AI are giving local retail a decisive edge again (2025-2026)
ByNicolas Peter 19 January 202630 October 2026
In 2026, French retail will probably go through a significant rebalancing. E-commerce continues its impressive growth, with €175.3 billion in 2024 according to FEVAD and a stated target of €200 billion in 2026, but it is no longer the undisputed dominant channel. At the same time, physical shops are regaining ground, driven by a crisis…
Read More The strategic return of physical shops: how Google, reviews and AI are giving local retail a decisive edge again (2025-2026)
Paid search (SEA) | WordPress tutorials
How to set up Google Ads conversion tracking in under 15 minutes (WooCommerce & GTM)
ByNicolas Peter 15 December 202513 November 2026
Setting up reliable conversion tracking is essential if you want to steer your Google Ads campaigns properly.Without tracking, there is no way to know whether your ads are actually generating sales. In this article I explain how to configure Google Ads conversion tracking in under 15 minutes, on an e-commerce site, using Google Tag Manager.The…
Read More How to set up Google Ads conversion tracking in under 15 minutes (WooCommerce & GTM)