Real or fake Trustpilot reviews? To get a review removed, you need facts. I share one of the methods I use: timestamps hidden in Trustpilot IDs, which can expose an organised fake review operation, positive and negative alike.
Your Google Business Profile (GBP) is the central stage where trust in your brand is won or lost. Before your website, before your shop, this is where 92% of consumers form their first impression (according to the Digital Trust report by BrightLocal). We are going to look at a practical, pragmatic and sometimes counter-intuitive approach, in which a…
As a digital marketing professional for more than 15 years, I have had a front-row seat on the breakneck evolution of artificial intelligence (AI). For two years the Silicon Valley has been selling us an almost messianic vision: a single, omnipotent artificial intelligence, able to do everything better than a human. But what if that…
Setting up reliable conversion tracking is essential if you want to steer your Google Ads campaigns properly.Without tracking, there is no way to know whether your ads are actually generating sales. In this article I explain how to configure Google Ads conversion tracking in under 15 minutes, on an e-commerce site, using Google Tag Manager.The…
The GAIA method (Generative, Authority, Information, Agents). Published 3 December 2025 — updated 3 September 2026: AI Overviews and AI Mode roll out in France, 2026 zero-click data, agentic protocols (MCP, A2A, AP2), and a correction on the energy cost of AI queries. No, SEO is not dead — but old-school SEO is.
A website’s load speed is no longer a simple matter of comfort: today it is a decisive factor for organic search (SEO), user experience and conversion. Yet many WordPress sites using the Divi theme still suffer from poor performance, particularly on mobile. In this article I explain how to improve your Google PageSpeed Insights score…